Shopping in Ho Chi Minh City is an exhilarating experience. From the bustling aisles of Ben Thanh Market to the fashion-forward stalls of Saigon Square, the city is a treasure trove for travelers. However, for many visitors, the lack of price tags can be intimidating.
“Am I paying too much?” “Is this a tourist trap?”
If you are visiting Vietnam in 2026, the shopping landscape has evolved, but the art of bargaining remains a core part of the culture. This guide will teach you how to negotiate like a pro, save money, and actually enjoy the process.
Is Bargaining Rude in Vietnam?
First, let’s clear up a common misconception. Bargaining is not rude; it is expected.
In Western cultures, the price on the tag is the final price. In Vietnam’s local markets, the initial price quoted by a vendor is often a “starting offer.” It is an invitation to a conversation. When you negotiate politely and with a smile, you are participating in a local social interaction.
However, context matters. You should not bargain in:
Shopping malls (like Takashimaya or Vincom Center)
Convenience stores (7-Eleven, Circle K)
Restaurants with printed menus
Shops with clear “Fixed Price” signs
For everywhere else—especially Ben Thanh Market and Saigon Square—get ready to negotiate.
The 5 Rules of Negotiation for 2026
- The “70% Rule” (With a Twist)
A classic rule of thumb was to start by offering 70% of the vendor’s asking price. In 2026, vendors have become more savvy.
At Saigon Square: Prices here are generally more reasonable and closer to the real value, especially for high-quality clothing and golf wear. Offering 70-80% of the asking price is a more respectful and successful starting point here.
- The Power of “The Walk Away”
This is your strongest weapon. If the vendor refuses your target price, politely say “Thank you” and slowly start to walk away. 9 times out of 10, if your offer was reasonable, the vendor will call you back with a lower price. If they let you go, your price was likely too low. You can always loop back later or try the next stall. - Buy in Bulk (Volume Discount)
Vendors love moving inventory. You will get a much better deal if you buy multiple items.
Instead of buying one T-shirt, ask: “How much for three?”
If you are shopping with friends, combine your purchases to negotiate a group discount.
- Keep It Light and Friendly
Never get angry or aggressive. The best deals are made with a smile. If you can make the vendor laugh, you are halfway to a great price. Remember, a difference of 20,000 VND is less than $1 USD. Don’t stress too much over pennies if you love the item. - Cash is King
While digital payments and QR codes are booming in Vietnam in 2026, Cash (Vietnam Dong) is still the preferred method in markets. Paying in cash often gives you slightly more leverage to ask for a “final discount” at the register.
Practical Phrases for Bargaining
You don’t need to be fluent in Vietnamese, but knowing a few numbers and phrases shows respect and helps you get a “local price.”
Bao nhieu? (Bao new?) – How much?
Mac qua! (Mack wah!) – Too expensive!
Giam gia di (Zam za dee) – Please give me a discount.
Mot, Hai, Ba – One, Two, Three.
Market Specific Tips: Ben Thanh vs. Saigon Square
Ben Thanh Market
Best for: Souvenirs, coffee, handicrafts, and local vibes.
Bargaining Level: Hard Mode. Vendors are aggressive, and initial prices are very high. Be firm.
Saigon Square
Best for: Clothing, winter coats, sportswear, and high-quality golf apparel.
Bargaining Level: Medium Mode. The quality is significantly higher here (often export surplus). The sellers are generally nicer, and the “tourist markup” is lower.
Pro Tip: If you are a golfer, Saigon Square is the best place in the city to find major brands at a fraction of the retail cost.
Conclusion
Bargaining in Ho Chi Minh City is not just about saving money; it’s about the memory. The interaction, the laugh, and the satisfaction of getting a good deal are all part of the Vietnam travel experience.
Equip yourself with these tips, bring small denominations of cash, and head to the markets with confidence. Happy shopping!